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"For the Love of a Mollusk" - Rochester Review

Heidi Knoblauch ’08 had her academic career all set. The Phi Beta Kappa graduate had earned multiple fellowships, three master’s degrees, and a PhD in history from Yale. In 2015, she accepted a teaching position at Bard College. 

And then she gave it all up. For oysters. 

In December Knoblauch opened Plumb, a raw oyster bar and restaurant located in an up-and-coming section of downtown Troy, New York. 

“I had a reckoning with myself,” she says. 

“What drew me to academia was the research,” she said. “Starting (a restaurant) is one big research question.” 

In truth, Knoblauch always had an entrepreneurial bent. When she was 12, she sold water bottles to visitors at an antique festival near her home in Round Lake, New York. Then she graduated from the prestigious Emma Willard School in Troy and enrolled at Rochester, where she set upon her academic path.

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"Oyster Bar coming to Downtown Troy" - Troy Record

The Collar City will soon be serving oysters, with the opening of a brand new downtown oyster bar. Construction is underway at the future site of Plumb Oyster Bar, located in the historic Plumb Building at 15 Second St. in downtown Troy. This new business, expected to open before the end of the year, will be owned and operated by local resident Heidi Knoblauch. Knoblauch, who attended Emma Willard School before pursuing a doctorate degree in history, is excited about her first entrepreneurial endeavor in downtown Troy...MORE

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"Plumb Oyster Bar" - All Over Albany

Heidi Knoblauch, an Emma Willard grad, recently returned to Troy after years in academia to open Plumb Oyster Bar. She's another young person investing in Troy, and she aims to create something a little bit different for this area -- while building a gathering space to serve both oyster lovers and the seafood-phobic alike...MORE